Producing and promoting products based on sustainable harvested MAPs
The United Nations Development Programme (UNDP) - “Mainstreaming Biodiversity Management into Medicinal and Aromatic Plants (MAPs) Production Processes in Lebanon” project, in cooperation with the United Nations Volunteers programme (UNV), Kraft Foods Inc. and “Badr Hassoun & sons – Khan El Saboun” company, is organizing a press conference on the role of the private sector in producing and promoting products based on sustainably harvested medicinal and aromatic plants.
This event will take place on Thursday May 2nd 2011 at 4:45pm in Tripoli at the Khan el Saboun in the old souk. UNV Deputy Executive Coordinator, Ms. Naheed Haque, will attend the press conference along the owner of the “Badr Hassoun & sons – Khan El Saboun” company Mr. Badr Hassoun, and two experts from Kraft Foods Inc. Mr. David Richfield and Mr. Sarwat Gabriel.
Within the framework of Corporate Social Responsibility (CSR), UNV has developed partnerships with private sector companies, including Kraft Foods Inc., to field their skilled employees on short-term assignments as volunteers. Through this initiative, two Kraft Foods Inc. experts in engineering design and distillation are volunteering to build the capacities of the Badr Hassoun & sons’ company. The UNDP MAPs Project and Badr Hassoun & sons’ company has signed a memorandum of understanding to encourage the company to buy the sustainably harvested plants and build its production capacity. This partnership also aims at promoting a new product line with a personalized brand (trademark) showing that it was sustainably harvested and it’s natural and organic.
The UNDP project’s idea is that non-destructive wild harvesting together with income generated by MAP business opportunities for local people, will maintain the wild stocks of at least 7 globally significant MAP species that are commercially traded and threatened by current harvesting practices. This project, implemented by the Lebanese Agriculture Research Institute (LARI), will create incentives for local communities to sustainably manage the wild stocks by ensuring the increased financial returns flow to the guardians of wild MAP stocks and are directly linked to sustainable harvesting and management practices.
It’s worth noting that wild harvesting of medicinal and aromatic plants is an essential income to a large number of Lebanese families.